How to create your HTML newsletter

Recently we sent two HTML information letters and I would like to share our feedback with you.
If you need to send out information to your subscribers, you have to ask yourself the following first: Why a Newsletter?
Today, many means of information are available to you: blog, RSS data streams, emailing. Which one to choose? Well it depends

Click and Mortar

You are probably familiar with the expression « Brick and Mortar », which symbolizes traditional product sales in stores.
This expression evolves into « Click and Mortar », symbolizing companies offering a linear of sales within stores as well as through Internet (Fnac, Darty, …)
With Stéphane, we noticed « Click and Mortar » could apply to our FeedBack 2.0 project in two different ways.