Who cares about your CRM tool ?

A few weeks ago, we chose our CRM tool.

As a start-up, we didn’t have many needs, but a tight budget. So we didn’t spend a lot of time looking for the best CRM product around.

Eric and I, from our past jobs, had a pretty good experience on CRM tools, having used Salesforce.com, SugarCRM and Commence software.
We also knew what differentiated SaaS subscription, Open Source and software licence.
So our choice was a no-brainer, and we went for a online CRM from a little French company.

In the end, the real question is : WHO CARES ?

Attention for intentions

Sometimes life is funky.

Eric and I had a meeting yesterday on the marketing messages that we should put forward for our upcoming product. Because the concept is so new, people that we’ve talked about tend to compare our product with something they know, and try to make it look like a set of technical features.

Never again !

You probably remember the short document shown on TV few months ago? ‘Never again’ was a comic series showing the worst examples of customer relations. I do not remember the sponsor of this tongue in cheek document, but I quite appreciated the way they dealt of this particularly sensitive subject (although pathetic) during prime time. We all must suffer with, on a close to daily basis, the wrongdoings of such and such company, whose managers are often more concerned about watching their Stock Market ratings rather than treating their customers correctly.