Innovation and marketing mix

I have come back to my roots since a little over a year: graduated in Computer Expertise as well as possessing a Master in International Marketing, I started programming and conceiving offers again.

It is only today that this double expertise reveals its value! When working on a Web 2.0 project (sorry 2.1), it is particularly important and here is why:

Attention for intentions

Sometimes life is funky.

Eric and I had a meeting yesterday on the marketing messages that we should put forward for our upcoming product. Because the concept is so new, people that we’ve talked about tend to compare our product with something they know, and try to make it look like a set of technical features.