When we saw the way forums were popping up on the net and in real life, out of the companies’ and brand’s control, we developed the following vision :

• The brands and organizations should recover the right to participate in these discussions.
• Their role in the organization of these discussions is sensible.
• Their participation in the ongoing conversation is fundamental if they want to explain their choices and points of view.
• If they do not, they then shall be marginalized and will have to face uncontrolled influences.

The solution lies in the set up of a dialog platform, which shall start a conversation on products, services or even project of the brand or organization. They have to set up the rules of the game so that influencers can enjoy participating and a selected public can take part in a live show that is both transparent and meaningful.

That is the very goal of our dialog platform feedback2.0:

• Initiate the dialog,
• Listen to the experts, the influencers or the insightfuls whenever they feel the need to talk to you.
• Listen, retrieve and analyze the suggestions, remarks, lack of information, or even rumors from your communities,
• Create, identify, animate, give importance to and discuss with your communities,
• React; share your plans of actions, strategies and values ‘live’,
• Improve and ease your communication strategy.

The future of your community relationship shall be built today…

Feedback: the road to a better understanding !