feedback^2.0 public presentations

Thursday, october 11th, 2007
Web and Breakfast
from 9:00 to 10:30
Fing - Amelot Road, 70 - 75011 Paris
Thursday, november 8 th, 2007
Web and Breakfast
from 9:00 to 10:30
75 Paris

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feedback^2.0 presentations with our partners

A year later, sales of Linux on Dell computers continue to grow
...The Linux-on-Dell idea emerged in February 2007, after CEO Michael Dell debuted a new company-hosted blog called IdeaStorm, where customer could offer ideas and input on prospective new products and services. More than 100,000 people posted comments about wanting to see the company sell computers straight from the factory with Linux preloaded....

My Starbucks Idea
...You know better than anyone else what you want from Starbucks. So tell us. What’s your Starbucks Idea? Revolutionary or simple—we want to hear it. Share your ideas, tell us what you think of other people’s ideas and join the discussion. We’re here, and we’re ready to make ideas happen. Let’s get started....

Can CRM Handle Web 2.0?
...Now, so is Starbucks. Through MyStarbucksIdea, the company proposes to take suggestions from customers on what changes they would like to see Starbucks (Nasdaq: SBUX) make, Collier says in his post. The community then votes on their favorites and provides comments. Collier thinks the site is a great idea -- and fervently hopes Starbucks doesn't flub it. He's not casting aspersions on the firm. He just believes, in general, that few companies are prepared to handle an onslaught of advice from their customers....

Starbucks’ Bright Idea: Launch a Social Network.
...Unlike other companies that have hoped to present social media tools for gaining free consults from their customers while also presenting new information to consumers, Starbucks is very straightforward with its desire to take your ideas into consideration....

SaaStream: Changing your marketing mindset: 12 steps to the interactive future
...Today, marketing is exploding with possibilities but also complexities as it reaches out into new forms of communication channels and increasingly engaging media. Marketers have an exceptional opportunity to use these new tools to reach their audience, even in a fragmented world. It is becoming essential for marketers to understand the context of the "new marketing", and prioritise what they need to do to develop customer engagement, build communities and maximise profit in a time of marketing confusion. Online and interactive marketing initiatives should indeed be considered as an effective divergence from traditional marketing mediums as marketers have the opportunity to engage customers in a "conversation" that is not just steered toward standardised product messaging....

Dell Service Jumps from Zero to Hero
...For Dell it has a happy ending. Dell started listening to its customers, giving conversations with them and turned things around. It has totally changed the way they think about their customer relationships....

Branding in an age of User-Driven Innovation and P2P Production at TRENDWATCH DAILY
...Opening a two-way (community-brand) flow of communication is the starting point to benefit from all the value brought by the network. Brands should engage more in opening up authentic conversations, in order to create reputation and trust, instead of either remaining passive witnesses of this phenomenon or goofily entering the world of social networks....

Consumers have voice on Web 2.0 - International Herald Tribune
...Companies everywhere are monitoring blogs and other online discussions for feedback on their brands, providing them with information about coming products and placing "viral" advertisements on video-sharing sites....

Mass collaboration - some big changes are underway
...there are some pretty fundamental changes happening to the way we do business. Driving all these changes is the notion that innovation happens faster when you open up and let the whole world help you - and if you can harvest that innovation your company will win out. This is happening now because the internet provides the platform (really the virtual space) which makes mass collaboration possible....

Product Development 2.0 [Dion Hinchcliffe's Web 2.0 Blog]
...While the window on using the "2.0" suffix is probably closing, I thought it would be worthwhile to explore an especially significant trend in 2006 that will likely see much more widespread uptake in 2007. Specifically, I'm talking about building highly competitive online products by turning over non-essential control to users directly via the Web. For now, I'm calling this online business trend "Product Development 2.0", a concept that embodies the use of Web 2.0 concepts such as harnessing collective intelligence, users as co-creators, and turning applications into platforms, three of the most powerful techniques in the Web 2.0 arsenal....

Toyota challenges Greek bloggers
...For the launch of their new hatchback model, the Auris, Toyota Hellas wanted a digital campaign that would promote the new car's interior design and the feel drivers get when sitting inside the Auris' modern "cockpit". The campaign needed to actively engage consumers with the brand, to generate leads and "test-drive" requests....

The McKinsey Quarterly: How businesses are using Web 2.0: A McKinsey Global Survey
...By and large, executives are satisfied with their previous investments in Internet technology, and most are investing in trends that promote automation and networking online....

Delta Air Lines: Travel Tips, Ideas and Change
...Welcome to the Delta community. See how we're changing travel. Share your ideas and tips. Let's make travel better. Together. ...

Direct2Dell - Dell's Blog
...Dell is doing this because of your clear feedback in IdeaStorm. User dhart submitted this idea on February 16—the first day we launched IdeaStorm and it quickly became the #1 idea. Since then, about 30,000 community members weighed in to support it, and over 100,000 of you completed the Linux survey to tell us more....

Marriott CEO blogs to engage with customers
...Bottom line, I believe in communicating with the customer, and the internet gives me a whole new way of doing that on a global scale. I’d rather engage directly in dialogue with you because that’s how we learn and grow as a company. So tell me what you think, and together we’ll keep Marriott on the Move!...